One of my favorite late-night weekend activities is pouring myself (another) drink and going down memory lane on YouTube, watching some of my favorite music videos. It’s probably no surprise that it’s around this time every year that I decide to compile a list of music videos turning 10 years old – it’s bitter cold outside and it’s all too easy to curl up under a blanket on the couch and play them endlessly.
Interestingly enough, 2009 was filled with music videos from artists that were coming into their own: Taylor Swift, Drake, Lady Gaga and more. Their videos also seemed to speak to something deeper within the artists themselves. Let’s kick back and drift back in time to enjoy some of the best videos that 2009 had to offer.
Taylor Swift – “You Belong with Me”
While the public at large often associates Taylor Swift’s crossover smash “You Belong with Me” with Kanye West’s acceptance speech interruption at the 2009 MTV Video Music Awards, the video itself gives us an early glimpse of Swift’s duality. Playing both the protagonist and antagonist – nerdy bookworm and preppy cheerleader – the video’s narrative bends in the direction of her innocent side. It’s fascinating that after a decade-long evolution, Swift’s current work finds her exploring the other end of the spectrum.
Boys Like Girls – “Love Drunk”
As an unabashed fan of Boys Like Girls’ self-titled debut album, I was a little more than excited for their follow up in 2009. Love Drunk took all of the saccharine melody from the band’s debut and infused it pulsing beats to form a blend of emo power pop. The video for the album’s first single finds the band performing at an arcade as a bunch of guys awkwardly attempt to win the affections of a young lady. I guess the moral of the story is…that band dudes always get the girl? Or something?
Paramore – “Brick by Boring Brick”
As brand new eyes turns 10 years old, I felt it my obligation to give time of day to the album’s most overlooked single. Perhaps the most divisive track on the album, the video for “Brick by Boring Brick” captures the fairy tale juxtaposition of the song perfectly. Near the end of the video, a glowing Hayley Williams watches Josh Farro dig what can only be understood as the grave for the pre-2010’s era of Paramore. Kinda sad, right?
Drake, Kanye West, Lil Wayne and Eminem – “Forever”
While 2009 was a bit of an odd year for hip hop, it’s remembered best for the arrival of Drake. Here he amazingly shares the stage with three hip hop heavyweights in a video that follows the rise of LeBron James from young basketball prodigy to NBA superstar. Has anyone ever called their shot better? Ten years later, Drake is still one of the most powerful forces in music.
Ke$ha – “Tik Tok”
Speaking of introductions, Kesha’s “Tik Tok” was the perfect primer for one of 2009’s polarizing new pop figures and is still just as much fun as it was 10 years ago. After waking up in the bathtub of a vanilla suburban family, Kesha treks out the door to hop on a golden bike, complimented by an American flag. By the end of the video, there’s glitter everywhere. At some point, you have to throw caution to the wind and enjoy the ride.
Lady Gaga – “Bad Romance”
Lady Gaga’s music video for “Bad Romance” is still perfectly weird, featuring wacky costumes, awkward dance moves, people crawling out of futuristic pods and a group of supermodels trying to sell her to the Russian mafia. As wonderful as “A Star is Born”-era Gaga has been to witness, it’s hard not to long for those early days when literally everything she touched was off-the-wall bananas.
Taking Back Sunday – “Sink Into Me”
The dirty little secret about Taking Back Sunday’s most divisive album is that it’s actually pretty good and holds up well 10 years later. The lead single from 2009’s New Again was “Sink Into Me”, which featured a music video of Adam Lazzara and the boys sinking into…a tar pit? It’s messy, but it sure looks like they’re having a good time.
The Devil Wears Prada – “Danger: Wildman”
“I know a ghost!” That opening cry from The Devil Wears Prada frontman Mike Hranica on “Danger: Wildman” has become a late aughts metalcore highlight, as has his missing-tooth appearance in this dark video filled with skeletons and a mysterious bearded man. This track still goes hard and it’s delightful to think about how far this band had come by their big moment in the spotlight in 2009.
Owl City – “Fireflies”
Can you believe it’s been 10 years since Adam Young, better known as Owl City, pressed a button on his keyboard marked “Magic” and brought the toys and objects in his bedroom alive? Me neither. It’s still amazing to think about what a phenomenon this song became, and I can’t help but smile when watching the video now. I’m especially fond of the monkey playing the cymbals and the tiny seal on the turntable.
Mayday Parade – “The Silence”
Here’s a bit of trivia you maybe didn’t know: “The Silence” was originally written to be included on the “New Moon” soundtrack. While the song failed to go down in Twilight lore, it’s still works as a pretty great inclusion on Mayday Parade’s sophomore effort (and major label debut) Anywhere But Here. The video is full of color and slo-mo shots of hot air balloons. Neat, huh?
by Kiel Hauck
Kiel Hauck is the editor in chief at It’s All Dead. Over the past decade, he has been a contributor for multiple online and print publications and was most recently an editor at PopMatters. Kiel currently resides in Indianapolis, IN with his wife and their imaginary pet, Hand Dog. You can follow him on Twitter.