10 Classic Music Videos Turning 10 in 2016

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Though some may say the art of the music video died with the demise of MTV, we know better. Just take a look at some of the view stats on your favorite videos on YouTube – the art form is alive and well, and with the continued success of online streaming, is still serving as an introduction to some of our favorite bands.

It’s funny how the visuals from a great music video can stick with you years after the fact, popping into your head each time the song comes on. Just as we did last year, we wanted to take a look back at some of our favorite music videos that came out a decade ago. We remember the videos below playing seemingly on the hour on Fuse and waiting 30 minutes to watch a pixelated stream of the videos online. Ten years have passed, but the nostalgia of these clips lives on…

Underoath – “Writing on the Walls”

Directed by Swedish film company Popcore, “Writing on the Walls” immediately became an MTV2 staple and helped launch the band’s powerful Define the Great Line into the stratosphere. The video is a wild murder mystery set in a life-size doll house and would eventually be nominated for a Grammy award. Spencer Chamberlain’s literal in-your-face screams during the song’s crushing conclusion will still send chills down your spine.

Taking Back Sunday – “MakeDamnSure”

Speaking of songs that launched band’s to crossover stardom, “MakeDamnSure” served as Taking Back Sunday’s massive breakthrough, thanks in part to this incredible video. Trapped in a wind tunnel, the band sings atop artistic glimpses of tragic scenes turned beautiful with plenty of Adam Lazzara mic swings thrown in for good measure.

Cute is What We Aim For – “The Curse of Curves”

“The Curse of Curves” serves as a poignant reminder of what could have been. Cute is What We Aim For appeared destined to follow in the shoes of Fall Out Boy and Panic! at the Disco with their emo-drenched debut single, coupled with this video of a dishonest dinner party. Though the band may have not achieved the breakthrough everyone expected, lead singer Shaant Hacikyan’s haircut lives on in infamy.

The Red Jumpsuit Apparatus – “Face Down”

Another breakout single, “Face Down” introduced the world to The Red Jumpsuit Apparatus. “Face Down” tells the story of an abusive relationship and the battle to walk away. We’re still not totally sure how they got all of that furniture to fly through the air. Ah, the magic of cinema…

Gym Class Heroes – “Cupid’s Chokehold”

Another year, another Fueled By Ramen breakout. Gym Class Heroes made waves on the radio and television alike with “Cupid’s Chokehold”, featuring Fall Out Boy’s Patrick Stump. The video is as amusing as it is visually pleasing, telling the story of Travie McCoy’s search for that perfect girl, which turns out to be…Katy Perry. Too bad things didn’t work out.

Saosin – “Voices”

Would Saosin lose their edge with their debut full length and a new lead singer? Not after hearing the opening riffs of “Voices”. The song’s chaos is matched with inter-relationship and family fights and struggles, but there is peace to be found. As the song comes to its powerful close, the parties involved all make a decision to fight for peace.

Boys Like Girls – “The Great Escape”

Try to watch this video and not time travel back to 2006. The video for Boys Like Girls’ breakout single finds the story of the band on tour juxtaposed with some dedicated fans’ road trip to witness the performance. It’s the perfect summer anthem and the video captures the mood with brilliance.

Yellowcard – “Rough Landing, Holly”

There’s a good chance that “Rough Landing, Holly” is the most underappreciated pop punk video of all time. A spiritual successor to “Ocean Avenue”, director Marc Webb shows Ryan Key on the run. From what, we’re not sure, but in this universe, windows open into manholes and people can climb out of sinks. Pretty weird. And cool.

Cobra Starship – “Bring It (Snakes on a Plane)”

What a way for Gabe Saporta to make his first splash into the pop rock world. “Bring It” was attached to the end of the movie from which it was inspired, offering a laugh to movie-goers who stayed past the credits. For all of the silliness to be found in this song and video, it’s still exciting to see Saporta, Travie McCoy, William Beckett and Maja Ivarsson share the screen together.

Evanescence – “Call Me When You’re Sober”

After a prolonged absence following their breakthrough debut album, Fallen, Evanescence returned with the explosive “Call Me When You’re Sober”. It’s an over the top arena rock number highlighted by this video, featuring Amy Lee acting as a scorned Red Riding Hood, complete with wolves and levitational powers. Stay out of her way.

by Kiel Hauck

kiel_hauckKiel Hauck is the editor in chief at It’s All Dead. Over the past decade, he has been a contributor for multiple online and print publications and was most recently an editor at PopMatters. Kiel currently resides in Indianapolis, IN with his wife and their imaginary pet, Hand Dog. You can follow him on Twitter.

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