Even with the days of MTV music video rotation squarely in the rearview mirror, the impact of the music video can still be felt. In 2008, YouTube had become the new gathering place for music fans to experience their favorite bands and artists in a visual way, with music videos garnering tens of millions of views in the blink of an eye.
Taking a look back at some of the videos turning 10 this year, it’s easy to remember a time when we were willing to wait out the annoying buffering to get a glimpse of our favorite bands doing their thing on screen. Take a look at some of our favorites from 2008 and be sure to share some of your favorite music videos from 2008 in the replies!
Panic at the Disco – “Nine in the Afternoon”
Remember how weird it was to hear Pretty. Odd. for the first time? Lead single “Nine in the Afternoon” captured all of that stark strangeness from every angle. Clearly stylized after Sgt. Pepper’s Lonely Hearts Club Band, “Nine in the Afternoon” combines vivid colors, marching bands, archery, and odd uses of vacuum cleaners to create a surreal experience.
Fall Out Boy – “I Don’t Care”
Before the “hiatus,” Fall Out Boy gifted the world with Folie à Deux, an album unappreciated in its time. In the video for “I Don’t Care”, the band’s members embrace their inner bad boy, only to be later revealed as various celebrities and other musicians. In typical Fall Out Boy fashion, there’s more than meets the eye – it’s a satirical look at the caricature of celebrity – and it’s fun as hell.
Kanye West – “Welcome to Heartbreak”
Long before Kanye stole the mic from Taylor Swift or donned a MAGA hat on Twitter, he made a sad album of sad songs called 808s & Heartbreak. One of those songs introduced us to Kid Cudi, whose chorus on “Welcome to Heartbreak” is still just as stellar as it was 10 years ago. The dark, dingy music video matches the vibe and showcases a softer side of a complicated artist.
Anberlin – “Feel Good Drag”
It’s still hard to believe that track 8 from Anberlin’s sophomore album would go on to be the smash single from their fourth album, New Surrender. The year’s biggest rock song is displayed on video in deep sepia tones and captures the sin buried within the song. It’s the perfect video for a breakout from a band that had long ago earned its time in the spotlight.
Hey Monday – “Homecoming”
Long before Cassadee Pope was winner of The Voice and a star country singer, she fronted the pop punk band Hey Monday. The band’s lead single “Homecoming” is captured here in a bowling alley where Pope’s jerk ex-boyfriend is pulling the same tricks with a new girl. Fortunately for her, the band’s power chords save her from heart break. Or something?
Taylor Swift – “Love Story”
In 2008, Taylor Swift was coming into her own and blossoming into aa full-blown star. The video for “Love Story” finds her traveling back in time, petting a horse, and running through a field. Wait a minute, is this video actually good? No, but it’s definitely a time capsule of what 2008 sounded like.
Beyoncé – “Single Ladies”
“Yo Taylor, I’m really happy for you, I’ll let you finish, but Beyoncé has one of the best videos of all time. One of the best videos of all time!” Need we say more?
Anthony Green – “Dear Child (I’ve Been Trying to Reach You)”
This is such a weird little video, but it fit the quirkiness of Anthony Green, who in 2008 was blossoming into aa full-blown rock star. With Saosin and Circa Survive success under his belt, Green led his solo debut Avalon with this video featuring a variety of animated creatures, along with a scorned ex with…octopus arms? Eh, whatever. It works.
Lil Wayne – “Got Money”
Was there anything more thrilling in 2008 than Lil Wayne and T-Pain robbing a bank in a music video? The answer is no, there was not. Still one of the best autotune pop rap songs of its time, “Got Money” is just about as fun as music videos get, especially Wayne and T-Pain’s adorable shirts displaying “He Sings”, “He Raps”.
Metro Station – “Shake It”
This song is kinda gross and the video is mostly boring. But can you honestly think of 2008 without remembering this track playing in the background of every memory? Damn you, Trace Cyrus and Mason Musso with your whisper verses and over-the-top hooks!
by Kiel Hauck
Kiel Hauck is the editor in chief at It’s All Dead. Over the past decade, he has been a contributor for multiple online and print publications and was most recently an editor at PopMatters. Kiel currently resides in Indianapolis, IN with his wife and their imaginary pet, Hand Dog. You can follow him on Twitter.