Photo Credit: Lindsey Byrnes
On Friday, electropop trio PVRIS released their first new song in nearly two years titled “Death of Me”. The sinister yet immediately catchy track is accompanied by a music video directed by Katharine White that perfectly encapsulates the song’s tone, complete with references to the occult and divination, according to lead vocalist Lynn Gunn. As dark as it all sounds, it’s the perfect track for hot summer nights.
In 2017, PVRIS followed up their breakout debut, White Noise, with All We Know of Heaven, All We Need of Hell. That release dropped some of the heavier elements of White Noise in favor of more brooding and melodic synthpop. Flanked by Alex Babinski and Brian MacDonald, Gunn took her vocal performances to another level, quickly becoming one of the most heralded vocalists in the scene.
Back in 2014, White Noise caught my attention (and honestly, just about everyone else’s) in a way that a new band hadn’t in a long time. For the past five years, many of predicted that PVRIS is on the verge of an even bigger breakthrough into the mainstream. Who knows what the rest of 2019 holds and what the forthcoming new album (presumably released later this year on Warner Records) will deliver, but for now, “Death of Me” proves once again that PVRIS is pressing forward in all the right ways and creating some of the best synth-driven pop around.
Check out the new video below:
by Kiel Hauck
Kiel Hauck is the editor in chief at It’s All Dead. Over the past decade, he has been a contributor for multiple online and print publications and was most recently an editor at PopMatters. Kiel currently resides in Indianapolis, IN with his wife and their imaginary pet, Hand Dog. You can follow him on Twitter.