KennyHoopla – Discovering Magic By Accident

One of the things I miss the most in the world is being new to music, walking into a Best Buy and buying an album because the album caught my eye, as though preordained by a cosmic power. Since I did this nearly 20 years ago (Jesus Christ, I’m old) to discover Copeland, Panic! At The Disco, Paramore, The Early November and The Used, among others, it’s a practice that has been more or less extinct for more than a decade.

Today, KennyHoopla appeared to me as if sent by fate. In a YouTube channel curated with mostly stand up comedy, anime and video game highlights, KennyHoopla caught my attention in a way I hadn’t felt in a very long time—with an image.

The thumbnail for the live version of his single, “how will i rest in peace if i’m buried by a highway?//” shows the artist passionately clutching the microphone, shouting into it. The emotion of the thumbnail stood out on its own like a painting on the wall. I was utterly drawn to him. You can see it below.

As is, “how will i rest in peace if i’m buried by a highway?//” is an electrifying new wave infused rock song. The live video features KennyHoopla raging to the sound of a drumset and a single guitar, commanding attention with the energy of Bruno Mars and the flare of AFI’s Davey Havok. His voice crackled with an intensity that hovers between grunge and soul, finding a perfect mixture of graveled purity. Within 30 seconds of the song ending, I needed to hear more.

As a single, “how will i rest in peace if i’m buried by a highway?//” is phenomenal. As an EP, How Will I Rest In Peace If I’m Buried By A Highway is magnificent. The album mixes elements of new wave, punk, pop, R&B and emo from a lost age. The result is something that feels organic and inspired within almost any genre. KennyHoopla is the result of smashing the YeahYeahYeahs and Bloc Party together.

The EP sizzles with honesty, such as in the slow synth embedded “dust//”, a song The Postal Service would envy (“And this anxiety, It creeps into my home / This is really all my fault / Is this really all my fault?”). Although the EP revels in feelings of inadequacy and doubt, there is a sensationalism to it as well (“Well I’ve seen the stars and they look like us”).

A picture demanded I listen to a song today. A picture delivered me an artist I am absolutely enraptured with. Somehow sounding simultaneously vibrantly fresh and from a lost age of music, it seems incredible that an artist like this would only just now appear with this much potential. With so many ways to discover new music over the last couple of decades, it’s sobering and enlightening to know that an image can still convey everything you want and hope for in an artist.

The fact that KennyHoopla isn’t already a mainstream name is a crime. The wait until he is, though, will be well worth it.

by Kyle Schultz

kyle_catKyle Schultz is the Senior Editor at It’s All Dead and has worked as a gaming journalist at Structure Gaming. He lives in Chicago and dreams of the deep drawl of Kelsey Grammer telling him nice things about the world.

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