I originally wasn’t going to write anything about the new Emery album, Rub Some Dirt On It. Anyone who has followed my pieces here on It’s All Dead knows my love for Emery and I think I’ve written or talked about almost every one of their albums in the five years since I started contributing here. I just kind of felt I had nothing new to add to the conversation. But where I was lacking inspiration, Emery stepped up and filled in the blanks for me.
Rub Some Dirt On It is Emery’s hardest hitting album to date. I think one of the privileges of being a band for 20 years is being able to drop the filter and really lean into the art you want to make. Over the past few years, the scene has often been up in arms over the members of Emery’s podcasts, or artistic choices with album art, or the shift in their lyrical content. A few years ago, they released a song called “People Always Ask If We’re Gonna Cuss in an Emery Song” for God’s sake. They’re basically an ouroboros now, just devouring the criticism and turning it into more incredible and thought-provoking art than ever before. Just when you think it’s quiet on the Emery front, they release a single like “I Don’t Know You At All”, and you’re sucked right back in. If Emery has anything going for them 20 years into their career, it’s their talent for constantly staying in the back of the scene’s mind.
For Rub Some Dirt On It, I wrote off the title as an uber-masculine dude-fest at first, but Emery is at their most vulnerable here. The songs detail church abuse (“Stranger”), the way faith falters over the years (“You Stole God From Me”), and just the regular old guy/gal songs we know and love from South Carolina’s post-hardcore darlings (“You Said Enough”). And just in case we get too overwhelmed or in our feelings over it, they end the album with “Lovely Lady”, a complete turn-around musically, but a cool picture of just how well they mesh as a band, and a fitting closer to a very deep and personal album.
The album has some of Emery’s most interesting instrumentation, and more cutting lyrics than even in their edgy era when they were young. The 20+ years together have only tightened their sound and refined their artistic presence. They were a force to be reckoned with in the scene when they began, and they’re even more of a force now.
The band recorded this album in one take on a 2-hour livestream spectacular, and other than some minor tweaks here and there for recording’s sake, gave us the album as it was originally performed. I’ve said this before, but Emery really took the independent release format by the horns and completely flipped the script. Every time they’ve released something in their indie era, it’s better and fresher than what they did before. It’s almost like they challenge themselves to try something new every album cycle, and we’re privileged enough to come along for the ride.
by Nadia Alves
Nadia Alves has been a music enthusiast since she can remember. Going to shows is her main pastime. The other is being upset when she can’t go to shows. This is her first official venture into writing about music. You can follow her on Twitter.
I was pleasantly surprised with this album. They tend to always surprise me with something inventive when I least expect it. Phenomenal album and great review as always.