It’s crazy to think that we’re over two years separated from Astroworld, the album that transformed Travis Scott from a rapper on the fringe of the zeitgeist to one of the biggest and most exciting voices in hip hop. It’s an album that somehow still feels underrated, despite its influence and omnipresence as a new summer staple. Scott has seized the opportunity to transform from musician to cultural icon. Did that McDonald’s thing actually happen? Yes, it did.
We do have an idea of what comes next, we just don’t know the exact time it will arrive. Scott announced Utopia last October, which has already seen singles in the form of “Highest in the Room” and “Franchise” featuring M.I.A. and Young Thug – one of the most unsung tracks of 2020. We can expect that Scott will bring the house down with Utopia, but what are we to expect in terms of tone? Astroworld dazzled in its theme park presentation and could easily exist as a standalone effort in that regard. Could Utopia trend darker?
We’ll have to wait to see, but hopefully not too long. Although we’re just in the beginning of the cold winter season, we’ll soon be looking for some spring and summer soundtracks when we’re all hopefully be able to, like, go outside and do things again. And when it happens, I can’t wait to play Travis Scott at full blast.
by Kiel Hauck
Kiel Hauck is the editor in chief at It’s All Dead. Over the past decade, he has been a contributor for multiple pop culture outlets and was previously an editor at PopMatters. Kiel currently resides in Indianapolis, IN with his wife, daughter, and their imaginary pet, Hand Dog. You can follow him on Twitter.